Online Scheduled Appointments
~90% appointments go to ~10% of Practices*. What are the winners doing differently?
1st Page vs 2nd Page Value Comparison. What are rankings really worth?
16 -to- 1 Good Rank vs Poor Rank
The SEO Trifecta Impact on website value.
Social Media Marketing
High Engagement vs Low Engagement. What is the reach benefit from high post engagement?
Boosting Optimization Paying Off
What is a higher Quality Score worth? 60 or 700.
Digital Media vs Traditional Media Comparative CPM's (cost per thousand) across media channels online, direct mail, newspaper, radio, billboard.
Superior ROAS (return on ad spend) Targeting Parameters
Millions of Business-to-Consumer emails analyzed have concluded...What is a Good Email Campaign vs an average campaign open rates en mass? 6% vs 50%
The overall most effective digital channel
1st Page vs 2nd Page Value Comparison...
4 City Locations Same Keyword
Page 1 Total Sample Values = $48,300. Page 2 Total Sample Values =$1,441
16 - to - 1
Website visitors for #1 Search Engine Result vs #11 Search Engine Result
Total of Page 2 Google Search Engine Results...Only about 9% of searchers make it that far
More on Local SEO with Google Maps Marketing here, or for SEO rankings services here.
The SEO Trifecta Impact on Website Value...
SEO Trifecta = Code, Content, Links
Referring domains = Links
Total Word Count = Content
Page Load Speed = Code
Actual Results when the SEO Trifecta is implemented...
Social Media Marketing
High Engagement vs Low Engagement Comparison...
2 Facebook posts that generated 39 engagements facilitated a Paid Cost of Reach of $24.70 cpm (cost per thousand)
2 Facebook posts that generated 251 engagements facilitated a Paid Cost of Reach of $7.40 cpm (cost per thousand)
Boosting Optimization Paying Off...
The Importance of Google Search Quality Score, What's a Quality Score worth?
Most Important Factors in Quality Score:
Landing page experience 39%
Expected CTR (click thru rate) 39%
Ad Relevance 22%
A Good Quality score can be worth a factor of ~10X. or 1,000% spread on your ROAS (return on ad spend)
Digital Advertising Costs vs Traditional Media...
Superior ROAS (return on ad spend) Targeting Parameters...
Millions of Business-to-Consumer Emails Analyzed Conclude...
Well Performing Email Campaigns garner 10X Higher Engagement rates then average email campaigns.
Consistently surveyed to be the MOST EFFECTIVE CHANNEL...